This book is essential reading for every self-absorbed business owner.
All the tough issues are tackled.
How to make sure every client loss takes you by complete surprise.
What to do when clients stop worshipping at the Church of You.
How to make clients grateful for seeing you once a year.
How to offend clients who aren’t easily offended.
What to do when clients expect you use their crappy product.
How to infuriate the detail-obsessed.
How to show deadlines the proper amount of disdain.
How to feel comfortable making promises you won’t keep.
How to tell clients where they can put their complaints.
Why you should stop short of doing anything that’ll land you in jail.