Some people are naturals at losing clients
Dazzled by their own brilliance, they’re genuinely shocked when a client falls out of love.
For the rest of us, here’s an easy-to-follow guide to dozens of techniques guaranteed to cause clients to walk.
Choose one technique or creatively combine several. Then wait for the inevitable.
Each technique is illustrated by real world examples (some unbelievably ambitious).
PROMISE
THEM
ANYTHING
This book is essential reading for every business owner whose sense of self-importance isn’t fully developed.
All the tough issues are tackled.
How to make sure every client loss takes you by complete surprise.
What to do when clients stop worshipping at the Church of You.
How to make clients grateful for seeing you once a year.
How to offend clients who aren’t easily offended.
What to do when clients expect you use their crappy product.
How to infuriate the detail-obsessed.
How to show deadlines the proper amount of disdain.
How to feel comfortable making promises you won’t keep.
How to tell clients where they can put their complaints.
Why you should stop short of doing anything that’ll land you in jail.
KEEP THEM
WAITING.
AND WAITING.
Read a chapter
WHAT TIME IS THE 11 AM MEETING?
How to make sure clients understand
you have far more important things to
do than spend time in their dreary company.
If you haven’t already illegally, immorally, unconscionably copied
someone else’s, then you might need to BUY YOUR OWN copy of
If you buy this book, you will get Greg’s eternal gratitude. Okay, maybe not eternal.
HOW TO ENSURE YOU DON’T SEE IT UNTIL IT’S TOO LATE
IN THE MEDIA
“Brilliant!”
Grigor Grigorovich
“Muy insightful.”
Goyo Alderiños
“Enlightening.”
Gregers Ølder
“Most essential.”
Grzegorz Aldresznosz
“Goddam this is good.”
Gregg ‘Big G’ Alderperson
“Love the steak knives.”
G.A. of B.H.
“It worked.”
Inmate 224597, Cook County Jail
“Illuminating.”
Gregorius XVIII
HEAR THE SPEECH
Greg presents The Fine Art of Losing Clients as a keynote speech.
(Others include The Mass Murderer’s Guide to Killing Innovation, How to Avoid Winning Business, How to Be Invisible and more.)
To book a speaking engagement, please complete the form below.
ABOUT THE AUTHOR
Greg Alder has been losing clients for decades. Every technique described in this book has been field-tested on famous global brands.
Greg is a former student of architecture and psychology. He has worked in marketing research, and as a writer & Creative Director on 3 continents.
He runs creativity, innovation and branding programs for clients around the world and lives on Australia’s east coast. He speaks. Sometimes for money.
His book Hello Leonardo: Reignite Your Inner Genius is part diagnosis, part toolkit and part manifesto for a more imaginative way to do business.
Some of you might wonder what Greg looks like. Here’s a photo.
CONTACT GREG
Greg can answer most questions (but not ones about quantum entanglement, Donald Trump, the length of a piece of string or missing socks). He’s open to consulting offers, partnerships and lunch.